Rooh Amer was born from our deep love for India — its rich heritage, timeless royalty, vibrant culture, and the artistry that has been passed down through generations. As founders, our vision was to create more than just perfumes; we wanted to create a truly Soulful Luxury experience — one that touches not only the senses, but also the heart and soul.

Coming from the third generation of a family rooted in the craft of fine Indian perfumery, fragrance has always been a part of our story. Decades ago, our family created perfumes exclusively for royal families, preserving traditional methods and rare ingredients that reflected the grandeur of India. Over time, these creations became available through our flagship store inside the historic Amer Fort in Jaipur, where people from around the world discovered the beauty of authentic Indian perfumery.